The fast-fashion cycle encourages disposal, and cheap, low-quality plastic sunglasses are a major contributor to global waste. Sustainability is not just about the material you start with; it’s about the product’s Lifespan and Power to Endure. At BLANK, our core commitment to the planet begins with building products that last. By choosing high-grade, durable materials—from impact-resistant lenses to premium metal or bio-acetate frames—we design eyewear meant to stay with you for years, not weeks. Every time you invest in a pair of BLANK sunglasses, you are rejecting the disposable economy and choosing quality over quantity. This shift is the most powerful sustainable action a consumer can take: reducing overall consumption and ensuring less plastic ever makes it to a landfill.